Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Bulk messaging is commonly used for alerts, reminders and marketing, but also information and communication between both staff and customers.
What is bulk SMS?
Bulk SMS is sending an SMS/MMS message to multiple end-users simultaneously. Bulk SMS is typically a ‘broadcast’ or “one-to-many” type of message and differs from a Group Message, which is considered “many-to-many.”
How is bulk SMS used in marketing?
Bulk SMS helps engage with all your customers quickly and more cost-effectively. And with 5 billion people globally sending and receiving SMS messages, it’s the easiest way to communicate info about your business to the masses. So whether it’s timely promotions, upcoming offers, or sending loyalty rewards, bulk SMS is a great asset to implement in your marketing strategy.
What are the benefits of Bandwidth’s bulk SMS?
Since Bandwidth owns and operates the network, we can provide our customers services like Bulk SMS with additional benefits built in. The cost savings is the first benefit of using Bandwidth’s Messaging API for Bulk SMS. Owning the network makes transactions simple, it’s just you and Bandwidth and your great idea. No middleman. The second benefit is that we want to support your business, whether you have a small start-up or an enterprise giant. From reaching out to 20 customers to over 500, we are built to scale, so your business can grow. The most important part of using Bandwidth to fulfill your messaging needs is that you gain access to our world-class team. We are here to support you, answer your questions, and solve problems so you can focus on your business. We’ve mastered the art of messaging, so you can master what’s important to you.